Sales reps have a lot to deal with when talking to a prospect. They need to frame the right questions, build rapport, and tweak the sales pitch as needed, all while actively listening to their prospect. There’s no way to go back to the call to see what you could have done better.
This is where call transcription comes into play. Call recordings and transcriptions have become a crucial part of effective customer service. There are undeniably many benefits of call transcriptions. So let’s get into what calm transcription is all about and what it can do for your company.
What is Call Transcription?
Simply put, call transcription is the process of taking conversations from phone calls like meetings or sales calls and converting them into written words. It is also often called speech-to-text transcription.
Call transcription software and live earnings transcription services make your life a lot easier by making this an automatic process that you can activate in real-time or on pre-recorded audio and video files.
Many AI-powered call transcription software has the capability to use natural language processing (NLP) to not only transcribe your calls but also provide actionable suggestions through the keywords it recognizes on the call.
Major Benefits of Call Transcription
Increased Brand Transparency
The majority of consumers in this era put brand transparency high on the list of things they consider when deciding who to support and do business with. You can significantly improve your company’s reputation by emailing your call transcripts to customers, stakeholders, or board members.
This gives you a high level of transparency and prevents and saves you from miscommunication. So having easily shareable transcripts on hand is a huge advantage.
Greater Reach and Accessibility
Transcribing your keynote sessions into text will take your reach far beyond what you have access to currently. When you already have a transcript, it doesn’t take long to translate it into other languages. It will enable you to meet audiences around the globe.
Furthermore, it’s much easier to share the content of the transcribed conferences with employees or clients who couldn’t attend the call or had to leave for whatever reason. This also helps analysts and journalists watch the call’s highlights and quickly scan the document.
Optimized Search Engine Results
Search Engine Optimization, or SEO, is what you use to get your website to rank higher in search engine result pages (SERPs) and get more traffic. Transcribing your conferences and making them available on your website can improve your search engine ranking by providing content to retain viewers, making them stay longer, and allowing you to add more keywords to your website. Customers can also benefit from this by getting an inside look at your company’s operations.
Compliance with Industry Regulations
Although it depends on the industry you work in, most companies are required to record and provide a copy of transcripts of all your conference calls. This is fairly common in journalism and reporting platforms as well as legal and financial Industries.
Even if you are not legally required to do so, it can serve as an excellent layer of evidence for legal protection.